The provider of interactive betting experiences, Dabble, announced a new collaboration, allowing the company to enter the esports vertical for the first time. On Wednesday, Dabble confirmed it joined forces with PandaScore, the provider of innovative esports odds and data, to power its esports offering for players in Australia.
Per the new partnership, Dabble will benefit from PandaScore’s odds feed that delivers hundreds of pre-match markets for thousands of different events within CS:GO, Dota 2, as well as League of Legends. PandaScore’s expert esports trading team helps deliver supreme odds models that will enable Dabble to benefit from offering the most competitive odds within the esports vertical.
Those odds are proven to boost margins and enable operators to grow their esports operations. Additionally, Dabble will benefit from PandaScore’s trading support which is available 24/7, providing different options for post-match odds analysis.
Under the terms of the new collaboration, Dabble will also tap into PandaScore’s BetBuilder tool. The unique and innovative solution allows the players to “curate their own bet slips,” which, in turn, boosts customer engagement and retention.
Tom Rundle, Dabble’s CEO, explained that esports is a much-anticipated option for the company’s customers. He explained that Dabble identified the potential of the esports vertical and the need for a trusted partner that can deliver a range of betting odds that are backed with accuracy. Rundle said that Dabble found this partner in the face of PandaScore. Finally, he acknowledged that the leading solutions from PandaScore can bring unique experiences for fans of esports in Australia.
“Our deal with PandaScore gives us confidence that when combined with our unique Dabble social features, we can now deliver an unrivaled betting experience for esports fans in Australia.“
Tom Rundle, CEO at DabbleDabble Delivers Unique Social Betting Experiences
Currently, Dabble has a growing customer base that enjoys a unique and thrilling betting experience. The operator offers betting options that stand out with a social element that boosts engagement. 7BALL Now, thanks to the new collaboration, sports fans will be able to access esports options as well.
“We are a data-driven company that sits at the cutting-edge of technology, esports and betting. In Dabble, we have an operator that shares our love of innovation, which makes this the perfect partnership for both parties.“
Dasha Kirilishina, senior sales manager at PandaScore
Dasha Kirilishina, PandaScore’s senior sales manager, explained that the company delivers leading technology and solutions powering the betting and esports vertical. Speaking about the deal with Dabble, she acknowledged the company’s excitement about the new collaboration and predicted that it will bring benefits for the duo.
Kirilishina spoke about PandaScore’s esports odds which are backed by industry-leading data. According to her, thanks to the collaboration, Dabble will be able to bring unique experiences to their customers. In conclusion, Kirilishina predicted that the latest agreement will help Dabble, as well as PandaScore continue to grow.
